Starbucks and Oprah have teamed up to bring patrons a special Oprah-style Chai Tea. I for one, love the idea of intense cinnamon and clove flavours in this special Oprah-inspired tea. I also appreciate the fact that a portion or the proceeds will go to Oprah’s Leadership Academy Foundation.
The following is a press release outlining the upcoming release of Teavana Oprah Chai in late April. I might be first in line to try in out! Don’t forget to answer the poll at the end of my post!
Oprah Winfrey personally developed the tea with Teavana’s leading teaologist Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos, will be made available to customers in time for Mother’s Day in the U.S. and Canada in handcrafted latte and loose leaf tea formats.
“I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part of my morning. Savoury and spicy chai, with its deep flavour, has long been a favourite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favourite things with the rest of the world and support youth education at the same time is truly the perfect blend.”
“With the introduction of Teavana Oprah Chai, we are going to elevate the tea experience in the same way we did for coffee,” said Schultz. “Partnering with Oprah Winfrey in the creation of this distinctive and remarkable tea is a strong next step forward in accomplishing this objective, while also giving back in a meaningful way through the Oprah Winfrey Leadership Academy Foundation. I am personally humbled to work with such an inspirational leader and visionary who shares so many of our core values and beliefs. I truly believe that, together, we will set the bar for a world-class tea experience at Starbucks and Teavana.”
Contributions from sales of Teavana Oprah Chai products will go to the Oprah Winfrey Leadership Academy Foundation, which provides funding for the Oprah Winfrey Leadership Academy for Girls – South Africa and is dedicated to helping its graduates attend colleges and universities. For more information, please visit http://www.oprah.com/SteepYourSoul
Starbucks Canada Tea Heritage and Future with Teavana
Tea has been a part of Starbucks heritage since 1971, when the company was founded as Starbucks Coffee, Tea and Spices. Tea represents a $90B global market and with Canadians consuming almost 9.7 billion cups of tea each year, the market in Canada represents more than $500-million1. For Starbucks Canada, tea is the third largest beverage category. Last year, more than 1 in every 10 beverages sold was a hot or iced tea beverage and Starbucks Chai Tea Latte is consistently among the top five-selling beverages across the country. This year, Starbucks is taking steps to integrate Teavana® teas into its more than 1,300 Canadian company owned and licensed stores, beginning with Teavana Oprah Chai at the end of April.
“Canada is a nation with deep tea heritage, connected by traditions and cultures from around the world,” said Richard Burjaw, vice president of marketing for Starbucks Canada. “We’re excited to build on this heritage and bring new tea experiences to more Canadians with Teavana teas in our stores.”
Also unveiled today is SteepYourSoul.com, a new online destination built around the concept of community featuring original videos and articles that inspire moments of reflection and an insider’s look behind-the-scenes at how this partnership came together and how Oprah “steeps her soul.”. In addition, starting this Sunday, March 23, Oprah will engage with spiritual thought leaders, best-selling authors and filmmakers about how they personally steep their soul. Interviews will feature Shirley McClain, Arianna Huffington, Gary Zukav, Louis Schwartzberg and Sue Monk Kidd, among many others. The site also features information on the new Teavana Oprah Chai and the youth education organizations that will be supported through this partnership.
Pricing, availability and additional product information will announced closer to the launch in late April. To learn more about Teavana Oprah Chai Tea, please visit http://www.teavana.com or http://www.SteepYourSoul.com.